Interessant übrigens, was Microsoft (als Mitglied der Alliance for Open Media, zusammen mit Google, Mozilla, Cisco, Netflix, Xiph, Amazon, Hulu, Intel, AMD, ARM, Nvidia und anderen Mitentwickler und Unterstützer des freien Audio-Codecs Opus und Mitentwickler und Unterstützer des in Konkurrenz zu H.265/HVEC entwickelten freien AV1 Video-Codecs ) diesbzgl. grad' gemacht hat:

heise (05.12.2017): Windows 10: Fall Creators Update schmeißt HEVC-Codec raus, Microsoft zwingt Nutzer in Store
Windows 10 Fall Creators Update bringt von sich aus keinen HEVC-Codec mehr mit. Nach der Neuinstallation müssen Nutzer die "HEVC Video Extension" aus dem Microsoft Store nachinstallieren.

[…]

Warum schließt sich Apple der Alliance for Open Media eigentlich nicht auch an, arbeitet da nicht mit, tut es Microsoft nicht gleich, beendet sein diesbzgl. Außenseiter-Dasein?

Look for Jimmy Iovine to leave Apple Music in August.

The former Interscope CEO joined Apple in 2014 after selling Beats, the the music service and electronics business that he and Dr. Dre co-founded, to the tech giant for $3 billion. It is believed his departure is timed to his Apple shares fully vesting, sources tell Billboard. Apple declined to comment. Hits Daily Double first reported the news.

Iovine’s ties to Apple go back to 2003 when he first met Apple founder Steve Jobs and exec Eddy Cue, and was a key proponent of Apple’s iTunes and iPod.

Apple Music, Apple’s subscription streaming service, has expanded to more than 30 million paying subscribers since its June 2015 launch. That success is, in part, due to Iovine’s focus on content, including developing original programming.

[…]

When asked what he planned to do after Apple Music, Iovine told Billboard in a September interview that he was focused for the time being on bringing music streaming up to speed. Disputing a Goldman Sachs report that predicted subscription streaming would propel the global record business to $41 billion by 2030, he said, “I’m 64 years old. I have no idea [what I’m doing next]. There’s just a problem here that needs some sort of solution, and I want to ­contribute to it. Goldman Sachs may think it’s solved, but I don’t. We’re not even close.”