Apple macht nicht was Andere machen, sonst gäbe es kein iPhone oder iPad!

Apple's goal is not to make money, but to make good products, said Jonathan Ive, senior vice president of industrial design at Apple, speaking at the British Embassy's Creative Summit. "We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money," he said.

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"The technology in shaping the glass, the cost relative to shaping the glass at the time, and some of the design features of this specific shape were not liked...The technology at the time had a lot to do with it. The qualities of the glass at the time had a lot to do with it. These are models -- I’m trying to remember a time frame -- that were before Gorilla Glass and before a lot of the other factors."